Waterford’s MyBackpack, a free early learning app for iPad, won a 2015 Mom’s Choice Award for excellence in family-friendly media, products and services.
The Mom’s Choice Awards (MCA) evaluates products and services created for children, families and educators. The program is globally recognized for establishing the benchmark of excellence in family-friendly media, products and services. The organization is based in the United States and has reviewed thousands of entries from more than 55 countries.
MCA evaluators volunteer their time and are bound by a strict code of ethics which ensures expert and objective analysis free from any manufacturer association. The evaluation process scores entries on a number of elements including production quality, design, educational value, entertainment value, originality, appeal and cost. Each entry is judged on its own merit.
MCA evaluators are especially interested in products that help families grow emotionally, physically and spiritually; are morally sound and promote good will; and are inspirational and uplifting.
We’re so excited to receive this honor!