Sr. Marketing Manager – Community Support and Philanthropy

If you’re passionate about positively impacting children by providing life-changing access to educational resources and technology to all learners – inner-city, rural, low-income, SPED, Dual-Language Leaners, and more – then we want to discuss this opening with you.

Waterford.org is a nonprofit education partner that has a mission to blend the best aspects of learning science, mentoring relationships, and innovative technologies to form community, school, and home programs that deliver excellence and equity for all learners.

Our programs are backed by substantial research and are proven to help students succeed in school. Waterford was recently awarded an prestigious EIR Expansion Grant to further expand our kindergarten readiness program into new states.

You will have ownership over specific areas of marketing and will collaborate across teams and disciplines to create and implement new processes and campaigns including, but not limited to, lead generation, corporate events, email marketing, community outreach, and sales support. You will prepare proposals and presentations, report campaign effectiveness, and perform market research to identify new opportunities. Your day to day will be fast-paced and filled with a variety of tasks both satisfying and challenging.

Key Responsibilities

You will strategize and execute the following initiatives:

• Plan strategy for and execute targeted, multi-channel marketing campaigns
• Prepare marketing reports by collecting, analyzing, and summarizing sales and market data to measure progress toward specific objectives
• Support outreach efforts by providing new creative, messaging, market trends, forecasts, account analyses, and new product information
• Build relationships in the community to further Waterford.org’s mission – especially among at-risk communities
• Write copy for targeted campaigns, edit and proof marketing collateral and artifacts
• Enforce brand marketing guidelines in trademarks, logos, and publications
• Leverage customer insight data to refine brand management
• Manage a dynamic team while creating process and procedures to ensure program scalability
• Establish philanthropic best practices and procedures for both micro-donations and large corporate donor messaging

Skills & Qualifications

• Excellent written and verbal communication skills
• Experience with CRMs and marketing tools, analytics, and software
• Excellent presentation skills
• Ability to QA, edit, and proof campaigns and creative under deadline
• Drive strategy and anticipate stakeholder needs
• Bachelor’s degree in relevant field required
• Master’s degree a plus
• 8+ years’ experience in marketing
• Highly proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Experience with Adobe Suite
• Experience with social media tools
• Experience with marketing research and reporting tools
• Knowledge of SEO and keyword research best practices a plus

Marketing Intern

We are looking for an enthusiastic marketing intern to join our marketing department and provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing marketing strategies.

As a marketing intern, you will collaborate with our marketing and advertising team in all stages of marketing campaigns. Your insightful contribution will help develop, expand, and maintain our marketing channels.

This internship will help you acquire marketing skills and provide you with knowledge of various marketing strategies. Ultimately, you will gain broad experience in marketing and should be prepared to enter any fast-paced work environment.

Waterford.org is a nonprofit education partner that has a mission to blend the best aspects of learning science, mentoring relationships, and innovative technologies to form community, school, and home programs that deliver excellence and equity for all learners.

If you’re passionate about positively impacting children by providing life-changing access to educational resources and technology to all learners – inner-city, rural, low-income, SPED, Dual-Language Learners, and more – then we want to discuss this opening with you.

Responsibilities

• Collect quantitative and qualitative data from marketing campaigns

• Perform market analysis and research on competition

• Support the marketing team in daily administrative tasks

• Assist in marketing and advertising promotional activities (e.g. social media, direct mail, and web)

• Prepare promotional presentations

• Help distribute marketing materials

• Manage and update company database and customer relationship management systems (CRM)

• Help organize marketing events

Qualifications

• Strong desire to learn along with professional drive

• Solid understanding of different marketing techniques

• Excellent verbal and written communication skills

• Excellent knowledge of MS Office

• Familiarity with marketing computer software and online applications (e.g. CRM tools, Online analytics, and Google Adwords)

• Passion for the marketing industry and its best practices

• Current enrollment in a related BS or master’s degree program

Waterford UPSTART Community Outreach Lead

The Waterford UPSTART Community Outreach Lead position is full-time employment (40 hours per week or more based on work load, with some Saturdays). The Community Outreach Lead is responsible for promoting the Waterford UPSTART program within low-income communities throughout the state of Utah and beyond. The Outreach Lead will be responsible for researching, identifying, and scheduling participation in community events specifically targeted to low-income families and families with children who are English language learners.

Candidates for this position will be ambassadors for Waterford UPSTART and will represent Waterford Institute and the UPSTART program’s mission and values.

Requirements:

• Participate in and exhibit at conferences and education fairs; increase public awareness and interest in the program

• Manage existing relations and create new partnerships with government agencies, religious organizations, special interest groups, nonprofits, media outlets, and local businesses

• Develop executable plans to recruit Waterford UPSTART participants from families with four-year-old children who come from low-income households or are English language learners

• Outgoing personality with excellent interpersonal and organizational skills

• Responsible, dependable, and able to carry out tasks with minimal supervision

• Must be able to research, plan, and prioritize own schedule based on highest exposure opportunities

• Ability to manage team of Outreach Coordinators and Interns

• Ability to recruit partners to help with Waterford UPSTART recruitment

• Spanish language skills are a plus

• High school education or equivalent

Essential Functions/Working Conditions:

• Light physical demands

• Must be able to work under stress of meeting deadlines and changing priorities

• Flexible hours; some evenings and weekends

• Able to effectively communicate both verbally and in writing

Early Education Advocate – Waterford UPSTART

Job Description

If you are interested in working for a non-profit organization whose mission is “to enable every child with the finest education possible by providing high-quality educational models, programs, and software,” we would like the opportunity to meet with you and discuss the possibility of you joining the Waterford team.

Join our staff and become involved in Waterford UPSTART. This in-home kindergarten readiness program is looking for individuals who are passionate about early education and helping parents prepare their children for kindergarten.

As an Early Education Advocate, you will have your own families and children for which you will be responsible.

Some of these responsibilities will include, but not be limited to:

• Creating a supportive relationship with your assigned families from enrollment to graduation
• Staying in communication on a weekly basis with your designated families to answer questions and offer motivational tips to encourage the child’s software usage and inspire parents to become a champion of their child’s kindergarten success
• Managing software usage and family profiles using an online management system, training will be provided
• Receiving incoming phone calls regarding program information, usage and software

Skills and Education Required:

• Ability to communicate, motivate and respond with empathy to a diverse group of parents
• Ability to gain trust, nourish relationships, listen attentively and articulate clearly your intended message
• Problem-solving skills, organizational skills, effective time-management skills, and the ability to take ownership of any situation
• Goal oriented
• Ability to work independently and in a team
• Great work ethic
• Strong written and verbal communication skills (e.g. telephone, e-mail)
• Ability to learn new processes and technical troubleshooting skills quickly
•Type at least 40 WPM

Basic experience with Microsoft Excel and Word and Internet functionality

Benefits

• EMPLOYER paid medical insurance
• Health Savings Account
• Dental
• Vision
• Retirement 5% match
• Vacation, sick, Ferris Bueller days
• Life and disability insurances
• Supplemental Critical Care and Accident insurance
• Employee Assistant Plan

Preferred Skills

• Early education or call center experience preferred
• Bilingual (Spanish) helpful, but not required
• Technical writing skills a plus

Starting Rate: $14 raised to $15 after 90 days and meeting requirements

For information or to apply, please email your resume to Alicia Igneri – aliciaigneri@waterford.org