Social Media Strategist

If you are interested in working for a nonprofit organization whose mission is “to enable every child with the finest education possible by providing high-quality educational models, programs, and software,” we would like the opportunity to meet with you and discuss the possibility of you joining the Waterford team.

POSITION DESCRIPTION: The Social Media Strategist is responsible for the planning and day to day management of all social media execution, tracking, and reporting including, but not limited to: Facebook, Instagram, Twitter, YouTube, LinkedIn, and Pinterest, along with monitoring and responding to customer service and reputation management issues. This is an entry-level position, not a management position.

KEY JOB RESPONSIBILITIES:

• Work with internal marketing team to develop a multimedia strategy to leverage branding and search engine optimization.

• Coordinate and create public-facing content for new product launch campaigns, events, and business initiative promotions including––but not limited to—translated press releases, blog posts, and social shareable.

• Monitoring and responding to customer service and reputation management issues on the social web using social listening tools.

• Monitoring discussions and trends as they pertain to the company, products, and brand. Identifying and reporting trends in sentiment and advising on potential opportunities for content and product creation.

• Drive workable leads for sales team through social media efforts.

• Engage and build social audiences across multiple channels.

• Assist in identifying opportunities for use in multilayered campaign strategies.

• Monitoring and measuring the success of social media strategy (i.e. increased engagement, customer acquisition, website traffic, etc.). Identifying, analyzing, and reporting on social media trends to internal team.

• Regularly monitor social media tools, trends and applications, and activity.

• Develop and refine brand awareness and brand equity and ROI.

• Be well-connected with the broader social media world and actively participate in social networking websites.

• Experiment with new and alternative ways to leverage social media activities and determine benefits of applying tools to appropriate areas.

SKILLS & EDUCATION REQUIRED

• 2+ years’ experience in social media strategy

• Bachelor’s Degree or equivalent required; English/Journalism/Communications/Marketing Degree preferred

• Excellent verbal and written communication skills

• Able to effectively collaborate with the marketing team and contribute to marketing strategy.

• Able to multi-task yet maintain close attention to detail and timeliness of work production.

• Able to manage multiple projects to timely and accurate completion.

• Experience developing and executing strategic marketing plan with demonstrated results.

PREFERRED SKILLS

• Background in PPC & SEO

• Basic knowledge of WordPress

• Working knowledge of social media scheduling tools Hootsuite, Hubspot, Tweetdeck, Social Sprout.

** Please send resume and cover letter to hr@waterford.org or submit via the links below.**

Personal Care Representative – UPSTART

If you are interested in working for a nonprofit organization whose mission is “to enable every child with the finest education possible by providing high-quality educational models, programs, and software,” we would like the opportunity to meet with you and discuss the possibility of you joining the Waterford team.

Join our staff and become involved in UPSTART. This in-home preschool program is looking for individuals who are passionate about early education and helping parents prepare their children for kindergarten.

As a Personal Care Representative, you will have your own family accounts for which you will be responsible.

Some of these responsibilities will include, but not be limited to:
• Creating a supportive relationship with your assigned families from enrollment to graduation
• Staying in communication on a weekly basis with your designated families to answer questions and offer motivational tips to encourage the child’s software usage and inspire parents to become a champion of their child’s kindergarten success
• Managing software usage and family profiles using an online CRM
• Receiving incoming phone calls regarding program information, usage and software functionality

Skills and Education Required:
• Ability to communicate, motivate and respond with empathy to a diverse group of parents
• Ability to gain trust, nourish relationships, listen attentively and articulate clearly your intended message
• Problem-solving skills, organizational skills, effective time-management skills, and the ability to take ownership of any situation
• Goal oriented
• Ability to work independently and in a team
• Great work ethic
• Strong written and verbal communication skills (e.g. telephone, e-mail)
• Ability to learn new processes and technical troubleshooting skills quickly
• Type at least 40 WPM
• Basic experience with Microsoft Excel and Word and Internet functionality

Preferred Skills:
• Call center or early education experience preferred
• Bilingual (Spanish) helpful, but not required
• Technical writing skills a plus

Waterford is proud to offer the following benefits for full-time employees:
• Medical with HSA
• FSA and Dependent care
• Dental
• Vision
• Retirement matching plan
• Life Insurance
• Short-term and Long-Term Insurance
• Critical Illness and Group Accident
• EAP
• Legal Shield
• Vacation, holiday, sick, and floating time off

** Please send resume and cover letter to yvonneburgos@waterford.org or submit via the links below.